Who is Simon West?
Simon began his career in the jewellery industry as a Gold & Platinumsmith apprentice back in 1993 under Michael Cook in Cobram/ Barooga on the Murray River. With vision and ambition in his eyes, he decided to move to Melbourne in 1995 and learn more about the business employed at Bennettswood Jewellers in Burwood for four years. The goal was to learn as much as he could before branching out on his own where he knew he could add his personal touch and make special moments even more meaningful. Simon opened the doors to SimonWest Fine Jewellery, located at the Capital House Building on Swanston Street back in October 1999 but he had always dreamed of moving his workshop to the famous Manchester Unity Building on the Corner of Collins & Swanston street. Why? This building is the historic home of Melbourne’s finest jewellers. In 2002, he realised his dream, and he set up the jewellery workshop and showroom in this building & never looked back as he is still located there today.
Diamonds are a Mans Best Friend.
Simon ethically sources the diamonds embedded in all engagement and wedding rings from all corners of the world including Canada, Mumbai, Israel and Belgium. Simon maintains a strong focus on diamonds that are cut to perfection with the goal to unlock the sparkle within for maximum brightness.
Simon has a passion for design and quality. He is so detailed and passionate that he developed a collection of diamond engagement rings are 100% made by hand, giving them longevity and the potential to one day become a family heirloom. Simon become frustrated that less than 10% of engagement rings sold across Australia were made and are still not made by hand these days. Simon saw this an opportunity to bring back traditional goldsmith and jewellery making back to the modern era, offering a unique, individual and truly special dimension to his clients.
Designing luxurious fine jewellery is very fulfilling, and Simon loves creating it. He loves visioning new & original ring and jewellery ideas. Although his designs contemporary designs his favourite style is Art Deco inspired designs.
The Diamond Ring Showroom & Store
Located in the Manchester Building, the Simon West Jewellery showroom has an extensive range of classic designs that are one of a kind. Simon creates ladies and men’s jewellery to ensure life’s milestones are celebrated as well as cherished and remembered every day. Whether it is an Engagement ring, something to celebrate a special birthday, a wedding anniversary piece or just simply because you got a promotion at work. Whatever your story might be, he is here to be a part of it.
The Gold & Platinumsmiths at Simon West
Simon has two highly skilled Gold & Platinumsmith’s making jewellery in his workshop, which is visible from the showroom. It takes years of commitment & passion to become a highly skilled Gold & Platinumsmith. He feels very lucky to have two of the best working alongside him in his boutique workshop, and the quality of the jewelled masterpieces that come out of the workshop is of a very high standard.
The best part of his job is the ‘Big Reveal’. He loves showing off a new piece that he has created for the customer for the very first time. It brings great satisfaction knowing that he has met or exceeded their expectations. He builds almost 200 Engagement rings by hand each year &, on average, only has to remake one of these.
Simply book an appointment with Simon West fine jewellery to help you design & build you ultimate piece.